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More than 10 years ago ,it was difficult to buy a tasty pineapple (菠萝). The fruits that made it to the
UK were green on the outside and , more often than not,hard with an unpleasant taste within. Then in
1996 , the Del Monte Gold pineapple produced in Hawaii first hit our shelves.
The new type of pineapple looked more yellowy-gold than green. It was slightly softer on the outside
and had a lot of juice inside. But the most important thing about this new type of pineapple was that it was
twice as sweet as the hit-and-miss pineapples we had known. In no time, the Del Monte Gold took the
market by storm, rapidly becoming the world's best-selling pineapple variety, and delivering natural levels
of sweetness in the mouth, up until then only found in tinned pineapple.
In nutrition it was all good news too.This nice-tasting pineapple contained four times more vitamin C
than the old green variety. Nutritionists said that it was not only full of vitamins , but also good against
some diseases. People were understandably eager to be able to buy this wonderful fruit. The new type
of pineapple was selling fast , and the Del Monte Gold pineapple rapidly became a fixture in the shopping
basket of the healthy eater.
Seeing the growing market for its winning pineapple, Del Monte tried to keep the market to itself.
But other fruit companies developed similar pineapples. Del Monte turned to law for help, but failed.
Those companies argued successfully that Del Monte's attempts to keep the golden pineapple for itself
were just a way to knock them out of the market.
1. We learn from the text that the new type of pineapple is_________.
A. green outside and sweet inside
B.good-looking outside and soft inside
C. yellowy-gold outside and hard inside
D.a little soft outside and sweet inside.
2. Why was the new type of pineapple selling well?
A. It was rich in nutrition and tasted nice.
B. It was less sweet and good for health.
C. It was developed by Del Monte.
D. It was used as medicine
3. The underlined word " fixture" in Paragraph 3 probably refers to something__________.
A. that people enjoy eating
B. that is always present
C. that is difricult to get
D. that people use as a gift
4. We learn from the last paragraph that Del Monte __________.
A. allowed other companies to develop pineapples
B. succeeded in keeping the pineapple for itself
C. tried hard to control the pineapple market
D. planned to help the other companies