根据短文内容及首字母提示，填写所缺单词。
Advertisements are everywhere! They're on the (1)r_______ and TV, in newspapers and magazines
on buses and buildings. They're on websites and mobile phones. Companies (2)g_______ their products to
film stars, pop stars and sports stars to (3)u_______ so that fans will buy them in order to copy the stars.
Advertisements have become so common (常见的) that they aren't (4)w_______any more. We don't like
advertisements. so we try not to see them. We turn (5)o_______ the advertisements on computers. We refuse (拒绝) to watch them on TV, or read them in magazines. We no longer pay attention to the posters all around
us. We don't copy the stars (6)b_______ we know they don't really like the things they advertise.
This means that advertising companies need a new (7)w_______ to sell. They can't make their products
"cool" by advertising. Advertisements aren't cool,and teenagers won't buy the things in advertisements
(8)i_______because the advertisements say they are fashionable. The latest way to advertise is not to advertise.
(9)I_______ of using stars,companies are using teenagers. They pay them to tell their friends about new
products. Teenagers don't want to dress like everyone else and buy the things that everyone else has. They
want to look (10)d_______ and create their own style. Teenagers don't think it's cool to copy the stars or buy
things they've seen in advertisements.