读者正确合理的阅读需要,符合实际可能的阅读需要,()。

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问题:

读者正确合理的阅读需要,符合实际可能的阅读需要,()。

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阅读理解(共5小题;每小题2分,满分10分)

根据短文内容,从短文后的七个选项中选出能填入空白处的最佳选项。选项中有两项为多余选项。

Advertising Everywhere

      1     Now that messages can go around the world at high speed,the world isbecoming smaller and products can be sold everywhere.But it is true that the problems ofinternational advertising—problems of language and culture—have become larger than ever.For example,Braniff Airlines wanted to advertise its fine seals,but when its advertisement wastranslated from English into Spanish,it told people that they could fly without wearing clothes!

To avoid problems in translation,most advertisement firms are now writing completely new ads.In writing new ads,international advertisers must choose different methods of advertising for different countries.In some countries,an advertisement usually gives a description of the product

and explains why it is better than others.      2     But in Japan,the message is based more on situations and feelings than on words.For this reason,many television advertisements broadcast in Japan show people at a party,picnic,or in some other pleasant situations.They will

not say that a product is better than others.Instead,the goal will be to create a good feeling about

the product

        3     For instance,certain countries will not allow TV advertisements on Sundays,and others will not allow them for children’s products on any day.The world advertiser who does

not understand such laws aud customs will soon have problems.

Finally,there is the choice of what to advertise.      4    So the best advertisement in the world means nothing if the product is not suitable for the market.Comparing such as McDonald’s in Hawaii,you will find Chinese food provided on the menu.If you stop at a McDonald’s in Germany,you can order a beer with your meal.

All of these products must be sold with the right kind of message      5     But no matter how difficult this job may be,it is very important for global advenrtisers to do it well.Knowing how to advertise in the world market can help companies for success.

A.People around the world have different likes and dislikes.

B.This is true in the United States,Britain,and Gemany

C.They just show how the product is made

D.In the advertising industry,selling products is the most important goalE.International advertisers must also consider differences in laws and customs

F.It can be explained by a word,a passage,or even a picture

G.It can never be an easy job for advertisers to create message

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(2006年)下列哪种说法是正确的?

A.将强制猥亵妇女罪中的“妇女”解释为包括男性在内的人,属于扩大解释

B.将故意杀人罪中的“人”解释为“精神正常的人”,属于应当禁止的类推解释

C.将伪造货币罪中的“伪造”解释为包括变造货币,属于法律允许的类推解释

D.将为境外窃取、刺探、收买、非法提供国家秘密、情报罪中的“情报”解释为“关系国家安全和利益、尚未公开或者依照有关规定不应公开的事项”,属于缩小解释

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软件测试是保证软件质量的重要手段,而软件测试的主要和重要的测试方法是通过测试数据和______的设计来实现。

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下列各组织对X线衰减由大到小的顺序是

A.空气、脂肪、肌肉、骨
B.骨、肌肉、脂肪、空气
C.骨、脂肪、肌肉、空气
D.骨、肌肉、空气、脂肪
E.空气、肌肉、脂肪、骨

题型:填空题

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