Mass production, the defining characterist

题型:单项选择题

问题:

Mass production, the defining characteristic of the Second Wave economy, becomes increasingly obsolete as firms install information intensive, often robotized manufacturing systems capable of endless cheap variation, even customization. The revolutionary result is, in effect, the demassification of mass production.

The shift toward smart flex techs promotes diversity and feeds consumer choice to the point that a Wal-Mart store can offer the buyer nearly 110,000 products in various types, sizes, models and colors to choose among. But Wal-Mart is a mass merchandiser. Increasingly, the mass market itself is breaking up into differentiated niches as customer needs diverge and better information makes it possible for businesses to identify and serve micro markets.

Specialty stores, boutiques, superstores, TV home-shopping systems, computer based buying, direct mail and other systems provide a growing diversity of channels through which producers can distribute their wares to customers in an increasingly demassified marketplace. When we wrote Future Shock in the late 1960s, visionary marketers began talking about "market segmentation". Today they no longer focus on " segments" but on " particles "—family units and even single individuals. Meanwhile, advertising is targeted at smaller and smaller market segments reached through increasingly demassified media.

The dramatic breakup of mass audiences is underscored by the crisis of the once great TV networks, ABC, CBS, and NBC, at a time when Tele-Communications, Inc. of Denver, announces a fiber optic network capable of providing viewers with five hundred interactive channels of television. Such systems mean that sellers will be able to target buyers with even greater precision. The simultaneous demassification of production, distribution and communication revolutionizes the economy and shifts it from homogeneity toward extreme heterogeneity.

Why are great TV networks, ABS, CBS and NBC mentioned in the passage()

A. As examples of breakup of mass audiences

B. In comparison with Tele-communications, Inc. of Denver

C. To show their capability of providing lots of channels

D. To present their prosperity in advertising among viewers

考点:普通考研02经济学国民收入核算
题型:单项选择题

与乙签订的技术转让合同应缴纳印花税为( )元。

A.250

B.150

C.100

D.200

题型:单项选择题

不同区域形成的因素不同,区域特征相差也很大,结合“中国政区图”,完成1~3题。

1.甲区域和乙区域相比,气候的差异是[ ]

A.甲区域作物生长期较长

B.甲区域降水较少

C.乙区域大陆性较强

D.甲区域高温多雨

2.符合乙区域土地特点的是[ ]

A.广泛分布在此地区的水稻土是有机质含量较高的土壤

B.人口稠密,耕地较为集中

C.人均耕地高于全国平均水平

D.耕地中旱地所占比重大

3.丁省与丙省相比[ ]

A.劳动力资源丰富

B.陆地交通便捷

C.第一产业比重小

D.第三产业比重小

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家庭的结构类型及及其功能。

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丁二烯生成过氧化物有哪些因素?

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塑料是以树脂为主要成分的()合物。

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