In his book The Tipping Point, Malcolm Gla

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问题:

In his book The Tipping Point, Malcolm Gladwell argues that "social epidemics" are driven in large part by the actions of a tiny minority of special individuals, often called influentials, who are unusually informed, persuasive, or well connected. The idea is intuitively compelling--we think we see it happening all the time--but it doesn’t explain how ideas actually spread.

The supposed importance of influentials derives from a plausible-sounding but largely untested theory called the "two-step flow of communication": Information flows from the media to the influentials and from them to everyone else. Marketers have embraced the two-step flow because it suggests that if they can just find and influence the influentials, those select people will do most of the work for them. The theory also seems to explain the sudden and unexpected popularity of certain looks, brands, or neighborhoods. In many such cases, a cursory search for causes finds that some small group of people was wearing, promoting or developing whatever it is before anyone else paid attention. Anecdotal evidence of this kind fits nicely with the idea that only certain special people can drive trends.

In their recent work, however, some researchers have come up with the finding that influentials have far less impact on social epidemics than is generally supposed. In fact, they don’t seem to be required at all.

The researchers’ argument stems from a simple observation about social influence, with the exception of a few celebrities like Oprah Winfrey--whose outside presence is primarily a function of media, not interpersonal influence--even the most influential members of a population simply don’t interact with that many others. Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics, by influencing their friends and colleagues directly. For a social epidemic to occur, however, each person so affected must then influence his or her own acquaintances, who must in turn influence theirs, and so on; and just how many others pay attention to each of these people has little to do with the initial influential. If people in the network just two degrees removed from the initial influential prove resistant, for example, the cascade of change won’t propagate very far or affect many people.

Building on the basic truth about interpersonal influence, the researchers studied the dynamics of populations, manipulating a number of variables relating to people’s ability to influence others and their tendency to be influenced.

What the researchers have observed recently shows that ()

A. the power of influence goes with social interactions

B. interpersonal links can be enhanced through the media

C. influentials have more channels to reach the public

D. most celebritiea enjoy wide media attention

考点:普通考研西医综合西医综合
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在产品随生命周期的成长变化中,产品创新和工艺创新频率的变化规律是()。

A.产品创新频率由低到高递增,工艺创新频率呈谷状延伸

B.产品创新频率由高到低递减,工艺创新频率呈峰状延伸

C.产品创新频率呈峰状延伸,工艺创新频率由高到低递减

D.产品创新频率呈谷状延伸,工艺创新频率由低到高递增

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绿色化学提倡化工生产应提高原子利用率。在下列制备环氧乙烷的反应中,原子利用率最高的是 [ ]

A.

B.CH2=CH2+Cl2+Ca(OH)2+CaCl2+H2O

C.+ HOCH2CH2-O-CH2CH2OH+2H2O

D.2CH2=CH2 + O2  

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检查机床回零开关是否正常,运动有无爬行情况。各轴运动极限的()工作是否起作用。

A、软件限位和硬件限位

B、软件限位或硬件限位

C、软件限位

D、硬件限位

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腹痛病例:简要病史:患者,男性,35岁,突发上腹剧烈疼痛6小时。

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病例摘要:患者,男性,2岁,突然发热、咽部不适、咳嗽、流涕、畏光、流泪、眼结膜充血。服镇咳药、抗感冒药无效。发热3天后,皮肤出现红色斑丘疹。被母亲带到门诊。既往体健,未接种过麻疹疫苗,14天前曾接触麻疹患者。查体:T38.8℃,P106次/分,R24次/分,BP120/80mmHg。急性热病容,颜面及躯干可见散在充血性斑丘疹,口腔颊黏膜处见到麻疹黏膜斑。浅表淋巴结未触及,眼结膜充血,咽充血。心肺(-),腹平软,无压痛,肝脾肋下未触及。实验室检查:Hb124g/L,WBC6.4×109/L,N68%,L32%,PLT200×109/L.麻疹抗体IgM阳性。

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