When Wes Smith first joined Advisors, Inc., he was excited that all the analysts at the firm had the CFA designation. In letters to prospective clients he states that this ensures that Advisors can provide better service than their competitors. With respect to Code of Standards, this is:（）
A. not a violation.
B. a violation because he cannot guarantee better service.
C. a violation for both mentioning the CFA designation and saying the firm can guarantee better service.