读写任务
阅读下面的短文，然后按照要求写一篇150词左右的英语短文。
It is common to find advertisements on TV or radio.Most advertisements are very short for people to
remember.Nike, for example, has a simple slogan used all around the world: “Just do it”.
Advertisements often use funny situations as well.
Advertising gives useful information about which products to buy.But modern advertising does more
than give news about products and services.Today's advertisements try to get consumers to buy certain
brand s.Writers of advertisements are so skillful that they can sometimes persuade a consumer to wear
a certain kind of clothing, eat a special kind of cereal (谷类食物), or see a movie.Consumers might want
a product even if they did not see or hear advertisements for it.
For example, you probably do not need the newest cereal in the supermarket.There are probably
many cereal brands on your kitchen shelves.You may not have space on a shelf for another.But if you
see ads about a new cereal that is extratasty and has a free prize in the box, you may want it.
To be effective, advertising must be exciting, entertaining, or provide some pleasure.The secret of
writing good advertising copy is to offer a good idea as well as a product.The idea is what the ad is really
selling.One example is an ad that says eating a cereal will make a person do well in sports.That cereal
brand may sell better if consumers think it offers strength and energy.
[写作内容]
1. 以约30词概括上文的主要内容；
2. 以约120词就“广告的利与弊”的主题发表看法，内容包括：
(1)广告的好处；
(2)广告的副作用及其危害；
(3)你对不良广告的态度。
[写作要求]
1. 作文中可以使用亲身经历或虚构的故事，也可以参照阅读材料的内容，但不得直接引用原文中的句子；
2. 作文中不能出现真实姓名和学校名称。
[评分标准]
概括准确，语言规范，内容合适，语篇连贯。
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