广告的有效到达率由多种因素决定,主要包括产品的购买周期、广告信息的复杂程度、产品的市

题型:单项选择题

问题:

广告的有效到达率由多种因素决定,主要包括产品的购买周期、广告信息的复杂程度、产品的市场地位、品牌的知晓度以及广告媒体的()等。

A.收视率

B.效益

C.形式

D.传播性

考点:初级广告设计师初级广告设计师题库
题型:单项选择题
完形填空。
      A rich man was once riding along the road and saw an old man digging in his garden. On the ground
lay a(n)    1     tree, ready to be planted. The rich man called out to the old man, "What kind of   2   are
you planting there, my good man?"   
     "This is a fig (无花果) tree, sir." He said.    "A fig tree?" the rich man was very surprised, "Why,   
 3   are you, may I ask?"     
     "I am ninety years old."    "What!" cried the rich man, "You are ninety years old. You are planting a
very young tree now and it'll    4     years to give fruit. You certainly don't hope    5    long enough to
get any fruit from this tree." The old man looked around the garden. Then he said    6   a smile, "Tell me,
sir. Did you eat figs   7  you were a boy?"    
     "Sure," the man did not know why he asked this question.  "Then tell me this," he said, "Who   8    
 the fig trees?"    "Why-why? I don't know."    
     "You see, sir." the old man   9  , "Our forefathers (祖先) planted trees for us to enjoy   10   I am
doing the same for the people after men."
( )1. A. tall
( )2. A. tree
( )3. A. who
( )4. A. pay
( )5. A. live
( )6. A. on
( )7. A. when
( )8. A. plants
( )9. A. shouted at
( )10. A. but
B. young
B. flower
B. how old
B. spend
B. living          
B. with
B. before  
B. is planting
B. called for
B. and    
C. old      
C. vegetable
C. where    
C. take      
C. to live                          
C. for      
C. because  
C. planted  
C. went on  
C. so        
题型:单项选择题

下列俗语与物质的化学性质无关的是(  )

A.火上烧油

B.百炼成钢

C.玉不琢、不成器

D.死灰复燃

题型:单项选择题

男性,36岁。胁下痞块,烦躁易怒,嗳气,脘腹痞闷,舌暗苔薄,脉弦涩。其证型为

A.气滞湿阻

B.湿热蕴积

C.肝脾血瘀

D.脾肾阳虚

E.肝郁气滞

题型:单项选择题

浆膜腔积液黏蛋白定性试验的等电点是()。

A.6~7

B.7~8

C.3~5

D.8~9

E.5~6

题型:单项选择题

甲状舌管囊肿起源于()

A.皮脂腺

B.胚胎发育残留的上皮

C.舌盲孔导管上皮

D.鳃裂残余组织

E.粘液细胞

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