阅读理解。
Money spent on advertising is money spent as well as any I know of. It serves directly to assist
a rapid distribution of goods at reasonable prices,thereby establishing a firm home market and so
making it possible to provide for export at competitive prices. By drawing attention to new ideas it
helps enormously to raise standards of living. By helping to increase demand it ensures an increased
need of many services: Without advertisements your daily newspaper would cost four times as much,
the price of your television license would need to be doubled,and travel by bus or tube would cost
more.
And perhaps most important of all,advertising provides a guarantee of reasonable value in the
products and services you buy. Apart from the fact the twenty-seven Acts of Parliament govern the
terms of advertising,no regular advertiser dare promote a product that fails to live up to the promise
of his advertisements. He might fool some people for a little while through misleading advertising. He
will not do so for long,for mercifully the public has the good sense not to buy the inferior article more
than once. If you see an article consistently advertised, it is the surest proof I know that the article
does what is claimed for it, and that it represents good value.
Advertising does more for the material benefit of the community than any other force I can think
of.
There is one more point I feel I ought to touch on. Recently I heard a well-known television
personality declare that he was against advertising because it persuades rather than informs. He
was drawing excessively fine distinctions. Of course advertising seeks to persuade.
If its message were confined merely to information-and that in itself would be difficult if not
impossible to achieve, for even a detail such as the choice of the colour of a shirt is subtly
persuasive-advertising would be so boring that no one would pay any attention. But perhaps that is
what the well-known television personality wants.
1.By the first sentence of the passage the author means that____.
A. he is fairly familiar with the cost of advertising
B. everybody knows well that advertising is money consuming
C. advertising costs money like everything else
D. it is worthwhile to spend money on advertising
2.In the passage,which of the following is NOT included in the advantages of advertising?
A. Securing greater fame.
B. Providing more jobs.
C. Enhancing living standards.
D. Reducing newspaper cost.
3.The author thinks that the well-known TV personality is____.
A. very precise in passing his judgment on advertising
B interested in nothing but the buyer's attention
C. correct in telling the difference between persuasion and information
D. obviously partial in his views on advertising
4.In the author's opinion,______.
A. advertising can seldom bring material benefit to man by providing information
B. advertising informs people of new ideas rather than wins them over
C. there is nothing wrong with advertising in persuading the buyer
D. the buyer is not interested in getting information from an advertisement
5.What attitude does the author hold for advertising?
A. Negative.
B. Positive.
C. Ridiculous.
D. Not stated.