Are supermarkets designed to persuade us to buy more? When you enter a supermarket, the manager knows
than you do how you will behave — which
you will walk, where you will
, what will make you
one product rather than another. When customers go into a shop, they
look to their left
move towards the right. So supermarket entrances are usually on the left of the building, and the arrangement is to take shoppers
the store ,aisle after aisle, from left to right. Then shoppers will pay attention to all the
.
Fresh fruit and
are displayed near supermarket entrances. This gives the
that only healthy food is sold in the shop.
foods that everyone buys, like sugar and tea are put near each other. They are kept in different aisles so customers are taken past other attractive foods
they find what they want. In this way, shoppers are
to buy products that they do not really
.
People walk quickly through
aisles, but they move more slowly in wide aisles and give more attention to the products. One best-selling
for products is at the end of aisles, because shoppers
to turn into the next aisles.
Sweets are often placed at children’s
level at the checkout. While parents are waiting to pay, children
the sweets and put them in the trolley.
Customers buy more when shelves are
than when they are half empty because they feel there is something wrong with those products that are there.
| 小题1: | | A．sooner | B．better | C．more | D．less |
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| 小题2: | | A．side | B．approach | C．place | D．way |
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| 小题4: | | A．buy | B．enjoy | C．see | D．prefer |
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| 小题5: | | A．naturally | B．simply | C．easily | D．hurriedly |
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| 小题7: | | A．into | B．along | C．around | D．through |
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| 小题8: | | A．prices | B．signs | C． shelves | D．products |
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| 小题9: | | A．wines | B．vegetables | C．sweets | D．meat |
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| 小题10: | | A．impression | B．effect | C．thought | D．expression |
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| 小题11: | | A．Fresh | B．Important | C．Fast | D．Basic |
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| 小题12: | | A．when | B．unless | C．before | D．until |
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| 小题13: | | A．invited | B．encouraged | C．willing | D．ready |
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| 小题15: | | A．narrow | B．short | C．high | D．long |
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| 小题16: | | A．case | B．point | C．example | D．position |
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| 小题17: | | A．slow down | B．hurry up | C．walk down | D．come up |
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| 小题18: | | A．hand | B．eye | C．head | D．height |
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| 小题19: | | A．pay for | B．care for | C．look for | D．reach for |
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