C Sports is not only physically challeng

题型:阅读理解

问题:

C

Sports is not only physically challenging, but it can also mentally challenging. Criticism(批评)from coaches(trainers), parents, and other teammates, as well as pressure to win can create too much anxiety or stress for young athletes. Stress can be physical, emotional, or psychological, and research has showed that it can lead to burnout. Burnout has been described as dropping or quitting of an activity that was at one time enjoyable.

The early years of development are critical years for learning about oneself. The sport setting is one where valuable experiences can take place. Young athletes can, for example, learn how to cooperate with others, make friends, and gain other social skills that will be used throughout their lives. Coaches and parents should be aware(realize), at all times, that their feedback(反馈)to youngsters can greatly affect their children. Youngsters many take their parents’ and coaches’ criticisms to heart and find a flaw(缺陷) in themselves.

Coaches and parents should also be cautious(careful) that youth sport participation does not become work for children. The outcome of the game should not be more important than the process of learning the sport and other life lessons. In today’s youth sport setting, young athletes may be worrying more about who will win instead of enjoying themselves and the sport. Following a game, many parents and coaches focus on(pay more attention to) the outcome and find fault with youngsters’ performances. Positive reinforcement should be provided in spite of the outcome. Research shows that positive reinforcement motivates and has a greater effect on learning than criticism. Again, criticism can create high levels of stress(pressure), which can lead to burnout.

64.According to the passage sport is positive for young people in that         .

A.it can help them learn more about society

B.it teaches them how to set realistic goals for themselves

C.it enables them to find flaws in themselves

D.it can provide them with valuable experiences

65.Many coaches and parents are in the habit of criticizing young athletes         .

A.without realizing criticism may destroy their self-confidence

B.in order to make them remember life’s lessons

C.believing that criticism is beneficial for their early development

D.so as to put more pressure on them

66.According to the passage parents and coaches should         .

A.help children to win every game

B.pay more attention to letting children enjoy sports

C.enable children to understand the positive aspect of sports

D.train children to deal with stress

67.The author’s purpose in writing the passage is         .

A.to persuade young children not to worry about criticism

B.to emphasize the importance of positive reinforcement to children

C.to discuss the skill of combing criticism with encouragement

D.to teach young athletes how to avoid burnout

考点:政治经济类阅读历史文化类阅读
题型:阅读理解

生产“太子”奶的湖南某公司是一家生产乳制品的民营企业,主要生产鲜奶、酸奶、钙奶和乳酸菌奶。该公司于1997年11月8日在CCTV黄金时段广告招标中,斥资88888888元夺得1998年广告“标王”,希望能像当年秦池那样一举成名,销量猛增。
然而,出乎企业意料的是,随着标王广告的播出,产品销量并没有大的增长。据中华全国商业信息中心提供的全国100家重点大商场乳酸菌类饮品市场调查报告显示:当年4月份“太子”奶市场占有率1.8%,而同期的乐百氏和娃哈哈同类产品市场占有率分别为32.4%和18%。这份报告提供了10个乳酸菌类饮品品牌销量排行,标王“太子”奶仅居第7位。为什么花血本夺广告“标王”,广告费花得比竞争对手多,销售量反而不如对手除了品牌形象、广告诉求等问题外,该厂缺乏对消费者需求的认识和分析,以及在市场细分战略上的模糊是一个重要的原因。而且,正是缺乏对消费者需求的认识和分析使得市场细分出现问题,并带来了市场定位、品牌形象和广告诉求等其他问题,因此,市场细分问题是失败的主要因素。
“太子”奶是一种营养奶制品,它含有自然发酵的活性乳酸菌和20种氨基酸及维生素A,D等营养成分,不仅能补充营养,还能调理肠胃,有助消化,是一种老少皆宜、饮用方便的营养佳品。其产品110ml装主要适合儿童饮用,200ml,500ml装则既可适合少儿也适合成年人。
该公司正是在这个问题上落入了市场细分的“陷阱”。公司主要负责人认为,既然产品从儿童到中老年人都适合,那么他们选择的目标市场当然越大越好,“众人拾柴火焰高”嘛!只要肯投入强力度的广告宣传,销路应该不成问题。该公司董事长有一次在回答记者及经销商有关”太子”奶产品目标市场方面的问题的提问时说:“我们公司有句广告——日出美江南,‘太子’奶天下。也就是说,‘太子’奶是天下人的‘太子’奶,老少皆宜。”
敢把“天下人”都纳入其目标市场,气魄可谓大矣!反观娃哈哈、乐百氏等同类产品,由于明确定位于儿童市场,销售量稳步上升,并做成中国顶级名牌。
结合案例,请回答以下问题:

“太子”奶奉行的是什么市场营销观念

题型:阅读理解

细菌性脑膜炎()。

A.脑脊液离体后不久自动凝固

B.脑脊液放置后可见纤维蛋白膜形成

C.脑脊液呈米汤样

D.脑脊液呈混浊样

E.脑脊液呈均匀血性

题型:阅读理解

关于食物中铁的吸收,下列正确的是()

A.主要以Fe2+形式在十二指肠和空肠上段被吸收

B.主要以Fe2+形式在十二指肠和空肠上段被吸收

C.仅以Fe2+形式在十二指肠被吸收

D.仅以Fe2+形式在空肠上段被吸收

E.主要以Fe2+形式在胃内被吸收

题型:阅读理解

监控系统在线诊断包括整个站控层系统的硬件、软件、通信接口及网络的运行情况,发现异常应能立即告警。

题型:阅读理解

患者女,53岁,便血半年余,血色暗红,有时有粘液,伴腹泻,里急后重,排便不尽感。

为确诊首先应行哪项检查手段:()

A.X线气钡双重对比

B.直肠镜

C.肛门指诊

D.肛门望诊

E.乙状结肠镜

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