If you've ever seen a James Bond movie,y

题型:阅读理解

问题:

If you've ever seen a James Bond movie,you'll know that the hero gets around in a smart Aston Martin car. Even if you know full well that you could never afford such an expensive vehicle, you don't forget the name, or the car.

  Why? You have been affected by product placement.

  Companies pay a film to place their products in the movie. Product placement took off in the West in the 1980s and is now catching on in China. Two Hunan Satellite TV dramas are recent examples:Ugly Wudi and Let's Go Watch the Meteor Shower (《一起去看流星雨》).

  Shampoo, mobile phones, cars and fitness centers–anything can be product-placed. Advertisers value the mass appeal of the movies, knowing that a successful film can showcase their goods to hundreds of thousands of viewers. But when product placement takes over, artistic considerations can take a back seat.

  Cai Zhiyong has been product-placing for years. The Beijing-based advertiser admits there is a conflict between art and business. He explains the way one ad works. In If You are the One (《非诚勿扰》), the actress Shu Qi plays a flight attendant. The movie contains product placement for airline companies.

  Cash-strapped filmmakers often have to give less consideration to the quality of their work because they need money from advertisers. In the original story for Meteor Shower, the heroine's mother owned an ice cream shop. But no ice cream company wanted to sponsor (赞助) the film. For this reason, the story was changed. In the film the man drinks 20 cups of milk tea instead of eating ice cream.

  So you may see the power of business over the movies, since the script (剧本) was perhaps written so that a product could be placed-whether it was ice cream or milk tea.

小题1:James Bond movies are mentioned in the first paragraph to show_________.

A.how popular James Bond is

B.how great the Aston Martin car is

C.how to make a movie more artistic

D.how effectively product placement works小题2:Product placement can have a bad effect on the_________ of a movie.

A.atmosphere

B.mass appeal

C.box-office success

D.artistic value小题3:What does the underlined word "cash-strapped" in Paragraph 6 probably mean?

A.Short of money.

B.Wasting a lot of money.

C.having enough money.

D.Trying to save money.小题4:We can learn from the example of Meteor Shower that__________.

A.business has a big say in the movie

B.the original story was not suitable for a movie

C.filmmakers are only concerned about making money

D.milk tea is more popular than ice cream

考点:政治经济类阅读历史文化类阅读
题型:阅读理解

有学者指出,“行中书省是由中央宰相府(即中书省)分出一个机关驻扎在外面,行省就是一个行动的中书省。这因蒙古人征服中国,不敢把 * * 分散,要完全把握集中在中央。”由此可见,元代行省是为了

A.强化君主专制

B.加强控制地方

C.缓解民族矛盾

D.提高汉族官僚地位

题型:阅读理解

英译汉:“port of destination”,正确的翻译为( )。

A.装货口岸
B.到达口岸
C.运输方式
D.运输路线

题型:阅读理解

7899()

A.A

B.B

C.C

D.D

题型:阅读理解

 这上面的夜的天空,奇怪而高,我生平没有见过这样的奇怪而高的天空。他仿佛要离开人间而去,使人们仰面不再看见。然而现在却非常之蓝,闪闪地映着几十个星星的眼,冷眼。

他的口角上现出微笑,似乎自以为大有深意,而将繁霜洒在我的园里的野花草上。

                                                                                                         ——选自《秋夜》

这里运用了什么表现方法?

题型:阅读理解

小张是某高校2016届本科毕业生,其被一家地方商业银行录用,并于七月一号到单位正式报到,签订劳动合同并安排到某支行工作,试问该银行应在()日内为小张办理社会保险登记。

A、十日

B、十五日

C、三十日

D、五十日

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