高露洁牙膏的电视广告文稿围绕着恐龙化石的牙齿,采用老师与学生对话的方式展开,试围绕以

题型:问答题

问题:

高露洁牙膏的电视广告文稿围绕着恐龙化石的牙齿,采用老师与学生对话的方式展开,试围绕以下问题具体分析这则广告文稿。(1)此广告文稿属何种类型?(2)广告文稿诉求的中心是什么?(3)“我们的牙齿能像这样坚固吗”及恐龙牙齿的运用属何种修辞方式?

考点:自学考试高等教育自学考试全国2011年10月自学考试广告学(一)试题
题型:问答题

下列项目中不属于自主性交易的是( )。

A.经常项目

B.长期资本项目

C.为追逐利润的短期资本流动

D.误差与遗漏项目

题型:问答题

C

With smart phones taking the world by Storm,a phone that Can only send and receive voice

calls and text messages may seem like a relic from a bygone age.Yet in East Africa,simple

phones like these are changing the face of the economy,thanks to the mobile money services that are spreading across the region.

Usilng the text-messaging function built into the GSM system(全球通)used by most cell

phone networks,these services allow people without a bank account or credit card to use their

phone as an electronic walletthat can be used to store.send or receive cash.

It works like this:you pay cash to your local agent who then tops up your mobile money

account using a secure form of text messaging.That money can be transferred(转账)to another

person by sending a message to their cell phone account.

For some the system is a lifeline.“If I didn,t have my mobile phone.1 would be very

poor,”says Neyasse Neemur,a mother of four children who lives in northern Kenya.“Now I

can sell fish.”

Neemur took up fishing in July last year,but making money from it was a little tricky,

especially as Turkana people do not usually eat fish.A truck from Ethiopia to Tanzania passes

through her village once a week,and she arranged to have the driver transport the fish several

hundred kilometres south to market in Kisumu.where relatives sell the fish.

“I get the money transfer immediately.”says Neemur.“Then I can pay for my children to go to school and for vegetables and beans,”she adds,“so I don’t need to eat fish.”

According to the Central Bank of Kenya,payments worth around l billion Kenyan shillings

($13 million)per day were transferred through Kenya,s mobile money systems in 2009,equalling

the country,s credit card transactions(业务).The bank expects mobile money transfers to overtake credit cards in 2010.

49.In Paragraph l,the author uses“simple phones”to________.

A.make a comparison    B.introduce a topic

C.describe a scene     D.offer an argument

50.What can we learn about the simple phones in East Africa?

A.They might help the local people apply for a bank account.

B.They will replace the banks completely in the near future.

C.They provide a safe means for the locals to do business.

D.They can do nothing except send and receive calls or messages.

51.The word“it”in the third paragraph refers to_______.

A.the GSM system    B.the mobile money service

C.the credit card service D.the cell phone networks

52.The story of Neyasse Neemur suggests that_______.

A.the mobile money service plays a key rote in the locals, life

B.Neemur uses her mobile phone to contact her customers

C。her relatives tricks Turkana people to eat the fish they sell

D.the Bank of Kenya helps her improve her living condition

题型:问答题

YZ-1型制动机,中继阀排风不止的主要原因是什么?

题型:问答题

某城市2010年商品住房施工面积为1000万m2,其中从2009年跨入2010年继续施工的面积为300万m2,恢复施工的面积为200万m2。该城市2010年商品住房新开工面积是()万m2

A.500 

B.700 

C.800 

D.1000

题型:问答题

承包商填写并签字的法律性投标函和投标函附录,包括( )和对招标文件及合同条款的确认文件。

A.中标函

B.补遗文件

C.开工日期

D.报价

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