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Maybe you have heard the expression "When in Rome, do as the Romans do". So when you want to
do business in France, you have to get to know French culture, to make marketing plans, and to run your
business by local laws.
1 The French take great pride in their language, so anyone who does not speak it may run the
risk of being disrespected by his French colleagues or business partners. Also, another reason why
learning French is important is that it is a great way to show every possible French business partner that
you care and respect their country's culture and language.
The first thing that you should do when meeting someone new is to shake his hand firmly and always
look the person in the eye. In social meetings with friends, kissing is common.
Use first names only after being invited to. 2 The French will sometimes introduce themselves using
their surname first, followed by their first name.
Dress well. 3 Your business clothing is a reflection of your success and social status. Always try to
be tasteful and stylish. Women are advised to dress simply but elegantly. Wearing make -up is practised widely by business women.
The French are passionate about food, so lunches are common in doing business in France, which
usually consist of an appetizer, main meal with wine, cheese, dessert and coffee, and normally take up
to two hours. 4
Do not begin eating until the host says, "bon appetite". Pass dishes to the left, keep wrists above the
table and try to eat everything on the plate. 5 This may suggest that you find the food tasteless. If
eating in a restaurant, the person who invites always pays.
A. The French draw information about people based on their appearance.
B. This is a time for relationship building.
C. Remember to be as polite as possible.
D. Language should be the focus of anyone planning to do business in France.
E. Be careful with adding salt, pepper or sauces to your food.
F. Use Monsieur or Madame before the surname.
G. Make an appointment with your business partner in advance.