营销人员希望利用人们的位置信息发送定向性高的广告。加州大学研究员布拉德·费德勒说:“

题型:单项选择题

问题:

营销人员希望利用人们的位置信息发送定向性高的广告。加州大学研究员布拉德·费德勒说:“如果我们能在最需要的时候收到最想要的广告固然很好,但商业利益很少与我们的个人利益一致。”位置并不是一切。如果用户在纽约时代广场附近转悠,并不意味着想在那里吃东西。但如果知道用户喜欢吃西班牙食物,就可以向用户推荐了。
本段文字最想表达的观点是( )。

A.广告的效果并不完全依赖于准确把握用户位置
B.商业利益与个人利益是有差异的
C.了解用户的喜好对于形成良好的营销效果是至关重要的
D.营销并不是单纯的发放广告,它还涵盖了用户层面的内容

考点:地方公务员行政职业能力测试天津行政职业能力测验
题型:单项选择题

At the ceremony at Yale University in 1983, several honorary degrees were awarded, including one to Mother Teresa. As she and other humanitarians and scholars, each in turn, received their awards, the audience applauded appropriately but with a slight hint of reserve and impatience, for it wished to give its heart to the final recipient who waited shyly in the wings. As the details of her achievements were being recounted, many people left their seats and surged toward the stage to be closer to the great woman. And when the name Meryl Streep was announced, the audience unleashed a sonic boom of affection to wake the New Haven dead. One man who was present when Bob Hope received his honorary doctorate at another institution said that Dr. Streep’s applause surpassed Dr. Hope’s. Knowing how to please a crowd as well as anyone, the intellectual leaders at Yale invited Dick Cavett, the talk-show host, to deliver the commencement address the following year. It is rumored that this year, Don Rickles will receive a Doctorate of Humane Letters and Lola Falana will give the commencement address.

Prior to the 1984 presidential elections, the two candidates confronted each other on television in what were called "debates." These events were not in the least like the Lincoln-Douglas debates or anything else that goes by the name. Each candidate was given five minutes to address such questions as, What is (or would be) your policy in Central America His opposite number was then given one minute for a rebuttal. In such circumstances, complexity, documentation and logic can play no role, and, indeed, on several occasions syntax itself was abandoned entirely. It is no matter. The men were less concerned with giving arguments than with "giving off" impressions, which is what television does best. Post-debate commentary largely avoided any evaluation of the candidates’ ideas, since there were none to evaluate. Instead, the debates were conceived as boxing matches, the relevant question being, Who KO’d whom The answer was determined by the "style" of the men—how they looked, fixed their gaze, smiled, and delivered one-liners. In the second debate, President Reagan got off a swell one-liner when asked a question about his age. The following day, several newspapers indicated that Ron had KO’d Fritz with his joke. Thus, the leader of the free world is chosen by the people in the Age of Television.

What all of this means is that our culture has moved toward a new way of conducting its business, especially its important business. The nature of its discourse is changing as the demarcation line between what is show business and what is not becomes harder to see with each passing day. Our priests and presidents, our surgeons and lawyers, our educators and newscasters need worry less about satisfying the demands of their discipline than the demands of good showmanship. Had Irving Berlin changed one word in the title of his celebrated song, he would have been as prophetic, albeit more terse, as Aldous Huxley. He need only have written, There’s No Business But Show Business.

It can be inferred that Meryl Streep()

A. must have made greater contribution than Mother Teresa

B. must be the most distinguished guest invited by Yale University

C. must be a well-known personality in the show business

D. must be a shy person so that people seldom see her

题型:单项选择题

根据句子及所给单词的首字母,按题号写出各单词的正确形式。(每空限写一词)

小题1:He stated his view that developing car industry in such a rapid speed is not b___________ in the long run.

小题2:I’m longing for being a____________ to the Miro Exhibition, as I don’t know the way well.

小题3:It is said that Mozart possessed a remarkable t___________ for music.

小题4:Small as the hotel is, it provides an a____________ supply of hot water 24 hours a day to meet your need.

小题5:Defeated, they still feel c_______ with the result of the competition, for they have spared no effort to make preparations.

小题6:As winter is a________, the weather is getting colder.

小题7:Wang Pengwei felt frustrated that a lot of r________ customers went to a newly-opened small restaurant.

小题8:In order to satisfy my daughter’s c________, I have to refer to the Encyclopedia(百科全书).

小题9:The homeless child w______ on the street is in the hope of finding something to eat.

小题10:We need to take m_____ at once to prevent the growth of the population in China.

题型:单项选择题

(9分)在某节日庆典上,为了达到所需要的灯光效果,需要完成下列工作。如图所示,由红、黄两种单色光组成的光束a,以入射角i从平行玻璃板上表面O点入射。已知平行玻璃板厚度为d,红光和黄光的折射率分别为n1和n2,真空中的光速为c。试求红黄光从下表面射出的时间差

题型:单项选择题

期货公司被期货交易所(),应当在收到期货交易所的通知文件之日起3个工作日内向期货公司住所地的中国证监会派出机构报告。

A.接纳为会员

B.要求追加保证金

C.暂停会员资格

D.终止会员资格

题型:单项选择题

TOD是指()

A.总需氧量

B生化需氧量

C化学需氧量

D总有机碳含量

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