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Announcers on China Central Television (CCTV) will need to do some fast talking to replace the
popular English acronyms (首字母缩略词) they're now forbidden to use. Shanghai Daily reports that
"anchors at China Central Television [CCTV] have been banned from saying the English acronyms NBA,
CBA, GDP, and the like in their programs."
The replacement for those handy acronyms? Chinese presenters must use the full Chinese name,
standardized by the State Administration of Radio, Film and Television.
Although CCTV (oops, we mean China Central Television) presenters must already have a score of at
least 94 in their government-rated oral Mandarin proficiency exam (普通话等级考试), saying the full name
of organizations like the CBA or WTO-10 and 6 character's long separately-is sure to challenge even the
most skillful anchors. CCTV sports anchor Sun Zhengping tells Shanghai Daily, "A full Chinese explanation
of the English acronyms must be followed if my tongue slips. It is a little trouble but a necessary one because
not every audience member can understand the acronyms."
Although the government isn't giving any official explanation for the shift, it is believed to have to do with
a proposal (提案) by Huang Youyi, director of the China International Publishing Group, at March's NPC
meeting. In his speech, Huang said, "With more and more publications mixing Chinese with English, measures
and regulations should be adopted to avoid English invading Chinese. If we don't pay attention and don't take
measures to stop the expansion of mixing Chinese with English, Chinese won't be a pure language in a couple
of years."
Although China is far from the first country to take measures to protect local languages (the French and
Québécois beat them to it by a long way), acronyms are more about saving time than they are about corrupting
a language, we would think. Good luck to the CCTV anchors.
1. CCTV anchors have to "do some fast talking" because they can no longer _____.
A. speak as slowly as they like
B. mix English into Chinese
C. use shortened Chinese expressions
D. have so much time for their program
2. When Sun Zhengping said "if my tongue slips", he meant "if I _____".
A. habitually use an English acronym
B. speak a little bit too fast
C. make a mistake in pronunciation
D. say something impolite or improper
3. What's Huang Youyi's proposal?
A. Using full English names instead of short forms.
B. Translating Chinese terms into proper English.
C. Avoiding Chinese words mixing into English.
D. Keeping our mother tongue as a pure language.
4. What's the main idea of the last paragraph?
A. China has fallen behind in the matter.
B. The ban is not necessary.
C. Chinese shouldn't be corrupted.
D. CCTV anchors will have a hard time.